Overview
Project Goals
Build a loyalty system for 10Bet Japan sports betting and casino gaming brand.
Project Scope
Earning loyalty points when betting - in order to distribute a portion of the GGR to the player via points.
Navigating through loyalty statuses (tiers) based on the number of points earned and the frequency of play - in order to stimulate the increased activity of players.
Exchanging loyalty points in a marketplace - in order to realise the benefit of the points.
Role in the Project
Senior User Experience Designer
Used Methodologies and Skills
Design Thinking, Competitor Analysis, User Research, User Personas, User Journey Mapping, UX Workshops, Wireframing, Prototyping, Usability Testing
Discover
Proto Personas
Define
User Journey Mapping
Johan (Sports Fan) bet on Football to earn loyalty points.
Design
Wireframes-Flow
Player-facing web app
Player-facing Web App - Prototypes
BackOffice Prototypes - Configuration, Rewards, Reward Orders

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